"We want this product to encourage a discussion about users and content providers, instead of monetizing users’ mistrust and pulling value out of the Web ecosystem."Īnother interesting component of the Focus announcement is that Mozilla is providing the app free of charge, and says that it doesn't monetize the blocker through other means. "We made Focus by Firefox because we believe content blockers need to be transparent with publishers and other content providers about how lists are created and maintained, rather than placing certain content in a permanent penalty box," Mozilla Chief Legal and Business Officer Denelle Dixon-Thayer wrote in a blog post. It is open source, publicly viewable and doesn't allow or require companies to pay in order to get their ads unblocked. The list of blocked ads is primarily provided by Disconnect, a company that makes a browser extension focused on blocking trackers. That means ads that don't track users will be allowed through Focus, giving advertisers and publishers a way to make money off those people who have the app enabled. The app will block the same content as Firefox's Private Browsing with Tracking Protection feature on Windows, Mac, Linux and Android. įocus allows users to block several different types of code that track their behavior across websites, including ad trackers, analytics trackers and social trackers. After that, they just enable it as a content blocker in their phone or tablet's settings.
Mozilla has released a new content blocker for the iPhone and iPad, continuing its push to provide users with privacy options for their Web browsing.Ĭalled Focus by Firefox, the app released Tuesday works a lot like other blockers for Apple’s mobile platform: users download the app from the App Store, and open it to select the sort of content they want to block.
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